What is SEO?


SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

"SEO is a relatively new,constantly evolving concept for internet marketers.NO marketing expert automatically knows how to play ball with SEO."

SEO Packages

We offer a variety of affordable SEO packages which are designed for small- and medium-sized businesses that would like accessible pricing without sacrificing quality. We have included the below package details for illustrative purposes—each of our campaigns is customized for the needs of individual clients, but the below details can provide a basic starting point for pricing as well as level of service. If you have any questions about our SEO services, feel free to contact us.

Local SEO

Local SEO

We work with small businesses who need local exposure within the major search engines. Through on-site optimization, link development, and search engine business listings, we bring small businesses to new local customers. Our Local SEO campaign is designed for those who have a modest budget, who only require a local geographic reach.

Each Local SEO Campaign Includes

1.Keyword research to determine the most suitable geo-targeted & non-localized keywords.

2.On-page optimization & content development.

3.Title & meta tag optimization

4.Basic link development

5.Traffic analytics installation

6.Monthly ranking report

Full Service SEO

The Full Service SEO campaign has been developed to address the needs of small and medium sized businesses who have a regional or national audience, and would like to improve their search engine presence. With customized keyword lists, and in-depth link development and cultivation services, this option is flexible enough to produce short- and long-term results.

Full Service SEO

The Full Service SEO campaign has been developed to address the needs of small and medium sized businesses who have a regional or national audience, and would like to improve their search engine presence. With customized keyword lists, and in-depth link development and cultivation services, this option is flexible enough to produce short- and long-term results.

Each Full Service SEO Campaign Includes

1.In-depth keyword research and recommendations based on current rankings and future ranking capabilities of each website

2.On-page optimization & content development with ongoing monitoring and improvements as dictated by ranking improvements and keyword evolution

3.Title & meta tag optimization

4.Technical audit to address potentially problematic website architecture, user interface, content design, navigation, and internal link profile

5.Advanced link development targeting specific keywords and keyword groups

6.Traffic analytics installation

7.Monthly ranking report

One-Time Site Optimization

The One-Time SEO service is best suited for local or national businesses which simply want to ensure that their website meets search engine guidelines, and provides search engine spiders and algorithms the best opportunity to understand what the site is about. Even though these campaigns include a keyword component, they are designed to address the overall health of the site as opposed to attempt the ranking improvement of specific keywords.

Each One-Time Site Optimization Includes

1.Comprehensive keyword research

2.Title & meta tag optimization

3.Content, heading, and sub-heading optimization

4.Internal link profile audit

5.Website audit to provide an actionable list of fixes and improvements for the web property

6.Traffic analytics set-up

Full Service SEO

The Full Service SEO campaign has been developed to address the needs of small and medium sized businesses who have a regional or national audience, and would like to improve their search engine presence. With customized keyword lists, and in-depth link development and cultivation services, this option is flexible enough to produce short- and long-term results.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.